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Sales Webinar Series
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Rainmaker's Laboratory

COMING SOON! RAINMAKER’S LABORATORY – ON-DEMAND PROGRAM
(For more information, contact your state agency manager or email Rich Griffin at rgriffin@natic.com.)

REVIEWS
 
“Awesome marketing tool and business model.”
“I am very excited about this training program. I have been after my company to get something like this for years!”
“Loved the goal setting and breaking it down into attainable ‘bites.’”
“Great stuff. Enjoyed the practical application.”
“I especially enjoyed the production dynamics and scheduling of time blocks to increase your own focus and productiveness.”
“The interaction with and thoughts by the agent participants was a great addition to the webinar format. Great job Rich!”
“The training is very valuable. I really appreciate it.”

 
COURSE DESCRIPTION

Ever wish you could spend more time developing sales strategies and providing cutting-edge training for your sales team?

Title insurance and settlement services business owners often face the difficult task of growing their sales team and developing strategies between other demands of the business. Finding time to run your operation, ensure company books stay balanced, remain CFPB compliant and become ALTA Best Practices compliant leaves little, if any, time to develop your sales team.
 
NATIC is offering this FREE sales-based webinar series for you and your sales team.
 
Here is a list of lessons we will provide during the course: 
 
  • What is a unique selling proposition (USP) and why you need one
    • How to create a USP
    • Seven things to avoid when creating a USP
    • Four case studies on effective USPs
  • How to set and achieve sales goals
    • Understanding a SMART goal
    • The difference between a goal and a stretch goal
    • How to use production dynamics to create daily tasks
    • Understanding time management skills
    • The importance of time blocks in your schedule
    • How to avoid time vampires
    • Setting up call routes to effectively spend time with your most valuable clients
    • The difference between office and windshield call routes
  • How to use a customer relationship management (CRM) platform
    • What to consider if you are not using a CRM
    • What a CRM can do for you
    • What to track and why
    • Creating workflows in your company to automate functions of the sale process
    • Pipeline management
  • Copywriting made easy
    • Creating beta groups to test offers and messages
    • Effective list building
    • Creating a killer sales message
    • How and when to use hard and soft calls to action
    • Writing impactful headlines
    • The anatomy of a great sales letter
    • How to capture the attention of readers
  • Social media, cyber intelligence, email marketing
    • Using social media to engage your audience
    • Gathering cyber-intelligence on prospects and clients to use to your advantage
    • How to use Google Alerts
    • Understanding which customer demographics to pursue
  • Advanced sales and marketing
    • The six laws of diffusion applied to the title industry
    • How to leverage the three pillars of marketing
    • Leveraging the customer experience to your advantage
This course covers a massive amount of material and provides useful takeaways.Text books will be provided to each student to accompany the course material.

Here is a list of the books each student will receive:
 
  • “Start with Why” – Simon Sinek
  • “The 7 Habits of Highly Effective People” – Stephen Covey
  • “Swim with the Sharks without being Eaten Alive” – Harvey Mackay
  • “How to Win Friends and Influence People” – Dale Carnegie
  • “Jab, Jab, Jab, Right Hook” – Gary Vaynerchuk
  • “The Tipping Point” – Malcolm Gladwell
 
Some of these are business classics and should be staples in any business person’s library. Others are so spot on, we couldn’t leave them off the list. 

Creating a sales culture within your company is a team effort. The lessons and concepts we will be talking about during the course work best when your entire sales team is participating. The lessons are structured to challenge someone on their first day as well as a seasoned veteran in the industry. This proven program will transform your company into the powerhouse you want it to be.

If you are looking for a competitive advantage in the marketplace, your underwriter just gave you one.

INSTRUCTOR

Rich Griffin
Vice President, National Sales Manager
North American Title Insurance Company
 
For the past 25 years, Rich has been bringing value to his clients inside the real estate industry, blending a unique prospective of lending, title company ownership and underwriting. He jokes that he will not sell something unless he has been a customer of the product first.
 
As the owner of a title company for 10 years, Rich has an intimate understanding of what it takes to operate a successful operation during challenging times. Rich sold his title company in 2014 and currently serves as Vice President and National Sales Manager for North American Title Insurance Company.
 
Rich is a recognized national speaker and has presented at American Land Title Association and National Settlement Services Summit conferences, as well as several land title association events, lender expos and keynote presentations. He is a certified instructor for the Arizona Department of Real Estate, Arizona Multiple Listing Service and Nationwide Mortgage Licensing System (NMLS). He has taught hundreds of real estate agents, loan officers and title professionals across the country.